About
Yasutomo
Yasutomo and Company was established in June, 1954 by Mr. Ben Yasutomo.
A man of vision, Mr. Yasutomo believed that
"global marketing" was possible back in the 1950’s because
he recognized that consumers in both the USA and Japan wanted products
from the other’s country. He decided to set up an office in San
Francisco, strategically located to develop commerce between the two
countries. The initial goal was to supply stationery and artist materials
from Japan to the USA and to distribute American candy and snack food
products to Japan.
In the early stages, Yasutomo imported gift and paper products from
Japan, and soon expanded into asian art supplies. In the 1960’s,
Yasutomo introduced the Pentel Sign Pen to the USA market. The world’s
first fiber-tipped pen was well received and was even used by then
President Lyndon B. Johnson in the White House. After achieving success
in the art supply and office products markets, Yasutomo added several
innovative writing instruments and stationery products under the NIJI
and Y & C brand names. These products include the GRIP pens and
pencils; Stylist pens for designers; PermaWriters for artists and crafters;
FabricMate markers for wearable art enthusiasts; Silverado brushes
for painting; Fold'ems origami paper; and recently the Gel Xtreme roller
pens have been taking the market by storm. These products mentioned
are only a few of the 1500 items currently offered by Yasutomo.
After fifty years of experience, Yasutomo continues to source quality
art supplies, writing instruments and craft materials from all over
the world. Our goal remains to supply unique, affordable, and safe
products.
Copyright 2006 Yasutomo &
Company. All rights reserved.
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